PR isn’t just for the big boys anymore

If an organization decides that they want to increase their PR presence, they need to make sure that the nuts and bolts of their PR efforts are in place before moving onto bigger and better things. While almost anyone with persistence and contacts can get a high profile placement once, it is the PR effort with a plan and a solid infrastructure that is able to attain long-term results.

In today’s fast-paced business environment, PR isn’t just for the big boys anymore. A public relations effort can be as big or as little as you want it, likewise we can do as much or as little as you want. Sometimes when budgets and resources are limited, it is more cost-effective in the long run to have a professional come in and lay the groundwork of what needs to be done on a daily basis by in-house staff. As budget grows, more money can be spent to do more media outreach.

Companies such as National Trade Productions, Urban Professionals of D.C., Results Software, Enterra Solutions, and Infamia Inc. trust Signature Strategy to help their success via:

• Creation and Execution of PR Plans & Strategies
• Message Development and Development of Solid Story Ideas/Pitches
• News Release and Press Kit Development (print and electronic)
  Read Linda Dickerhoof’s “Ten Tips to Help You Write a Press Release that Gets Results”

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• Online News Room Development
• Press Conferences
  Read Linda Dickerhoof’s “Press Conference or Press Confusion? Ten Tips to Ensure a Worry-Free Press Conference”
  

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• Analyst Briefings
• Media Training
• Corporate Backgrounders and Executive Bios
• Bylined Articles
• White Papers and Case Studies

Signature Strategy consultants are all strategic communicators who can hit the ground running and catch on quick. Our broad background includes providing public and media relations for the U.S. government, non-profit associations, and a variety of companies, ranging from start-ups to major corporations and everything in between.

Did you miss Linda Dickerhoof’s presentation on December 13, 2003 at the Entrepreneurs and Consultants Special Interest Group of the Capital PC User Group (CPCUG)?

Click here to view her presentation, Spin to Win: "10 Ways Public Relations Can Help Your Business”

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